GEO-FENCING | LOCATION-BASED ADVERTISING
TRAKTEK is a geofencing service that provides location-based advertising and marketing to prospective customers.
We can set up geofences around a competitor and track when a customer enters that area Instead of bombarding users with push notifications or text messages when they enter a place, geofences can be set up to better understand consumer behavior.
Bigger purchases require a lot of thought and attention. Showing a banner ad while a customer is in a store may not make a lasting impression.
Instead it may be a good strategy to wait a few days until that customer is at home and serve an ad on their smartphone, tablet or home computer.
We want to be able to target them, not only to identify who the right consumer is based on their device pattern, but what's the right moment and what's the right device to reach them.