This is going to be awesome! TikTok is taking off like crazy and there are some amazing opportunities to market using the social / video platform.
Try asking one of Gen Z’ers and they’ll tell you that TikTok is a completely new subculture.
TikTok is one of the fastest growing social media platforms in the world which presents an alternative version of online sharing. It allows users to create short videos with music, filters, and some other features.
Sometimes it’s funny, sometimes it’s cringey, but it’s definitely addictive.
And while for many people TikTok seems to be filling a void left by Vine, there’s much more to it than just that. TikTok provides a platform for users to express themselves in a very creative way.
So it’s safe to say that TikTok is doing much more than just replacing Vine, or other similar social media apps.
Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat.
TikTok is a platform mainly aimed at content creators. And the ease with which anyone can become a content creator, is one of the many factors that gives TikTok an advantage over the competition.
These statistics also prove that this new platform shouldn't be taken lightly. It’s time to pay serious attention to TikTok.