The results of video marketing are undeniable — 52% of marketing professionals worldwide list video as the type of content with the best ROI.
For many businesses, the easiest part about making a video is uploading it to YouTube.
However, even with all of the awesome benefits of video marketing, only 9% of small businesses are on YouTube.
The number one reason business owners give for not having a YouTube content strategy is that they simply don’t have enough understanding of how to produce video content.
If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos and channels.
We use our “searchware” to find your desired keywords, which brings us a list of all monetized videos that are relevant to your brand. Then we create and launch your video ad in front of (or during the middle of) those videos.
It can be overwhelming if you’ve never done this before or simply haven’t had time to nail down the basics of what actually makes paid advertising work on YouTube…but that’s why we offer this “done-for-you” service.
When you work with us on your YouTube campaign, we discuss your business and your objectives then go to work finding the right videos and channels to place your ads in front of.
These are your potential customers and they’ll see your ads while they’re on YouTube. (And if they only see a few seconds and skip your ad…it doesn’t cost you a penny.)
1. Do Your Research
This is, of course, the first step to any content marketing strategy. So be sure you know what your audience wants to watch and learn about. (Look at what is already out there and what is or is not succeeding before you begin to build out your own content.)
2. Produce Useful, Creative Content
When creating content for YouTube, it’s important to consider that people find video to be personal and engaging.
The number one thing to keep in mind is to make your video content interesting. You have an endless variety of video topics to choose from. You could create content on how to use a product, success stories of people who’ve used it, office culture videos, demo videos—if it can be presented in a creative, useful way, it’s worth exploring.
3. Link Back To Your Website
While this may sound simplistic, it’s actually one of the best ways to drive traffic to your website.
This can be done in two ways—you can add an annotation within your video that will take users to your site once they click on it, or you could add a link in your description box below the video. (Be sure it’s clickable by adding in the https:// at the beginning.)
4. Create Calls-to-Action
While inserting traditional button CTAs isn’t an option in YouTube marketing, you still need to create calls-to-action for your users. What are you asking them to do at the end of each video? The answer depends on which stage of the funnel the video is geared towards.
If it’s an introductory video, ask them to like and subscribe to your page for more content. If it’s a demo video, ask them to check out your website for more information.
Creating calls-to-action in your videos will actively guide your viewers through the sales funnel and help you see results faster.
5. Be Consistent
It’s understandable that many businesses find a YouTube channel time-consuming to maintain. Then there’s script-writing, filming and editing. All of these can take a lot of time. Even still, we think YouTube should be treated the same as any other part of your content strategy. So if you want to see results, you have to stay consistent.
YouTube marketing is like all other marketing, and if you’re going to do it, you have to be all in. Make an introductory video on your channel so that subscribers know how often you’re going to post—and once you’ve gotten into a rhythm, stick with it.
Consistency doesn’t end with how often you post videos — you also have to be consistent with their quality. When you post your first video, make sure subsequent videos maintain, if not improve, the initial quality.